Consulting
The Services
The Background & Expertise
The Services
bright ideas provides Fractional CMO services for small and medium sized businesses that need broad overview and understanding of Marketing but do not have dedicated Marketing.
We believe in taking a customized approach to each of our clients. We work closely with you to understand your unique needs and challenges, and develop solutions that are tailored to your business.
The Founders
The Background & Expertise
The Services
bright ideas and ventures was originally set up in 2014. The consulting arm is helmed by Marketer and Author Sudham Ravinutala who provides the CMO-on-Demand and aliied marketing services. Surekha Jain , a Supply Chain Process Consultant in addition to counsulting support manages our ventures - Promotional Apparel, Uniforms which are fully operational along with rethink and Laydbak that are work in progress.
The Background & Expertise
The Background & Expertise
The Background & Expertise
We have over 40 man-years of corporate experience working across industries and large Indian and Multi-national organizations such as Nokia, IBM, TVS, Calsoft, Lenovo, Reliance Broadcast Networks and Luminous. We bring a deep understanding of strategizing, planning and delivering business goals. Additionally, bright ideas through its robust network of professionals and collaborators can bring in competencies in Finance, IT and Human Resource for assignments.
At bright ideas, we specialize in providing comprehensive consulting services that help businesses of all sizes and industries to thrive.
Our team of experts has decades of experience in management, strategy, marketing, operations, and more, and we work closely with each of our clients to develop customized solutions that address their unique challenges and goals.
From strategic planning and transformation to marketing and sales optimization, we have the skills and expertise to help you achieve success.
Advisory
We offer strategic marketing advisory to Small-Medium Businesses that enables organisations to design and execute marketing plans sans the burden of a full-time marketing executive.
With 40 plus years of cross industry expertise, bright ideas has full-stack capabilities in marketing. Key services include strategic marketing planning, brand development, and digital marketing strategy, ensuring a cohesive approach across platforms. Content strategy, customer journey optimization, and market research help attract and retain target audiences effectively.
Our added value lies in our ability to leverage a vast network of industry experts in other domains such as
- HR: Specialised Recruitment for Marketing Profiles, Training Programs & Workshops (Product Marketing, Creative Thinking and Insight Development) and Assessment (Obectives and Goal Setting for Marketing Roles)
- IT: Website Development, Marketing Process Digitisation and Workflow Management
- Financial Products
Empowering Businesses
We are on a mission is to empower businesses to reach their full potential by providing expert guidance and innovative solutions.
bright ideas is committed to helping clients succeed and therefore, we offer the power of our resident and network led domain expertise leveraging hundreds of manyears of experience across a vast spread of industries.
Resident Expertise
- Renewable Energy (Solar Solutions)
- Telecom (Mobile Devices & Applications)
- IT Hardware (Laptops, Desktops, Printers & Accessories)
- Durables (UPS, Home Inverters, Fans)
- Energy Storage (Batteries)
- Media & Entertainment (Programming)
- SaaS
Network Led
- Banking, Finance & Investments
- Real Estate
- Film Production
- Food & Beverage
- Garment Manufacturing
- Textile Machinery
- Cosmetics
EI-SO Framework™
Balancing Vision and Action
bright ideas deploys its unique EI-SO Framework™ to build a robust understanding of your business.
EI-SO is a two-axis framework (Strategic vs. Operational and Internal vs. External) that offers a clear, structured lens to evaluate and prioritize marketing efforts. By mapping activities across these axes, businesses can align daily execution with long-term goals and make smarter decisions about resource allocation.
- Internal–Strategic: Building Core Capabilities
This quadrant focuses on strengthening the marketing foundation. Key activities include upskilling teams, refining brand guidelines, and investing in tools and infrastructure. It ensures the function is equipped for future challenges and campaigns. It’s about ensuring the marketing engine is robust and ready for future campaigns.
- External–Strategic: Shaping Market Position
Here, the emphasis is on future growth and brand direction. It covers market research, competitive analysis, audience segmentation, and strategic partnerships. These initiatives help define the brand’s role in the market and chart its long-term trajectory.
- Internal–Operational: Driving Efficiency
This quadrant is about optimizing execution. It includes campaign workflows, content production, social media scheduling, and performance analytics. The goal is to ensure smooth, efficient operations that support strategic ambitions.
- External–Operational: Engaging the Market
Focused on customer-facing activities, this includes advertising, PR, promotions, and direct engagement. These are the visible, immediate actions that generate sales and brand awareness.
By assessing marketing efforts across these quadrants, businesses can spot imbalances—such as over-indexing on execution without strategic clarity or planning without follow-through. This model encourages a holistic, integrated approach where short-term tactics are purposeful steps toward long-term success—balancing vision with action for both impact and sustainability.
Full-Stack Offering
Define a Strategy
Develop Research & Insights
Develop Research & Insights
by understanding your company’s offering, goals and objectives
Develop Research & Insights
Develop Research & Insights
Develop Research & Insights
where needed design and generate or utilise consumer and/or market research
Refine Positioning
Develop Research & Insights
Refine Positioning
by an analysis of your Product-Market Fit, your competition and their offering
Increase Awareness
Improve Lead Generation
Refine Positioning
for your products and solutions by effectively managing/driving your visbility across different platforms to increase interest, interactions and conversion with your target buyers
Create Engagement
Improve Lead Generation
Improve Lead Generation
with content for optimal dissemination of information to your audiences and enhanced interaction
Improve Lead Generation
Improve Lead Generation
Improve Lead Generation
in terms of quantity and quality of leads
Measure and Optimise
Measure and Optimise
Measure and Optimise
define metrics, apply adequate controls and analyse data to continuously improve performance
Enable Sales
Measure and Optimise
Measure and Optimise
create cadence based interventions in the form of kits, training modules and briefing
Manage Life-Cycle
Measure and Optimise
Manage Life-Cycle
plan interventions and improvements for ensuring sustained and profitable sales growth
Content is Our Forte
Written
Written
Written
Have something to say? Our team will analyze your brief to identify areas of improvement and develop a tailored plan to unlock the full potential of communication.
Visual
Written
Written
Our visual design services encompass a range of creative and technical tasks focused on creating visually appealing and effective designs for various media, including websites, applications, marketing materials, and more.
Outside In
Many businesses find themselves caught in a cycle of marketing activity without a clear view of the results. Our EI-SO framework is designed to solve this. First, we assess the Effectiveness and Impact of what you're doing right now. Then, we identify the Strategy and Opportunity to unlock future growth. It's about understanding today to win tomorrow.
Our process is a structured three-day deep dive. Day one is about the 'Why' – your core strategy. Day two focuses on the 'How' – your execution. And Day three brings it all together to define 'What's Next', ensuring you are fully aligned for growth .
For example, on Day 1, we don't just list your products. We apply proven models like the BCG Matrix. This allows us to assess the effectiveness of your current portfolio and then strategize on how to best invest your resources for future returns.
On Day 2, we get into the numbers. We move beyond basic ROI and look at critical unit economics like the ratio of Customer Lifetime Value to Acquisition Cost. This tells us not just if you're making money, but how sustainable your marketing engine truly is.
Finally, on Day 3, we look at crucial support systems. A common point of failure is the gap between Sales and Marketing. We assess this alignment and help you build a unified revenue funnel, ensuring both teams are working together seamlessly to drive growth.
3 Days 3 Ways
- Day 1: The 'Why' - Strategic Foundation - We analyze your brand, your market position, and your core strategy.
- Day 2: The 'How' - Execution & Performance -We measure the tactical effectiveness of your channels and your return on investment.
- Day 3: The 'What's Next' - Ecosystem & Synthesis -We assess internal alignment, partnerships, and build your strategic playbook.
Case Studies
Case Study 1: Launching an Education Venture
Case Study 3: Disrupting a Monopoly in Travel Telecom
Case Study 2: Revitalising a Legacy Restaurant Chain
Client: A new entrant in Bangalore’s after-school learning space.
Problem: As a new brand, the client needed a robust market entry strategy to establish its presence and attract initial student enrolments in a crowded market.
Solution: Bright Ideas devised a hyper-local catchment area marketing strategy. Instead of broad advertising, we focused on community engagement, creating awareness around the brand's unique non-curriculum-based learning for Maths and English. High-impact activations were executed in targeted residential welfare associations (RWAs) and shopping malls, directly engaging parents and demonstrating the benefits for all-round development.
Outcome: The focused strategy yielded over 500 annual program registrations. The Master Franchisee's business grew from zero to four operational learning centres across Bangalore within the first year.
Case Study 2: Revitalising a Legacy Restaurant Chain
Case Study 3: Disrupting a Monopoly in Travel Telecom
Case Study 2: Revitalising a Legacy Restaurant Chain
Client: A legacy brand with 27 specialised cuisine restaurants in North India.
Problem: The client faced challenging store economics due to consistently low sales during the afternoon, impacting overall profitability.
Solution: Our on-demand CMO identified an opportunity to attract a new target audience. We introduced a "light fare" menu addition, creating a fast-food concept tailored for the afternoon crowd. This was marketed directly to the existing customer database using promotional offers, supported by compelling in-restaurant marketing elements and complimentary offerings to encourage trial.
Outcome: This strategic menu expansion led to a significant 10-15% revenue uptick across all restaurants and boosted profitability by 5% within the first quarter of implementation.
Case Study 3: Disrupting a Monopoly in Travel Telecom
Case Study 3: Disrupting a Monopoly in Travel Telecom
Case Study 3: Disrupting a Monopoly in Travel Telecom
Client: A new entrant providing SIM card solutions for international travellers.
Problem: The client was a late entrant into a market dominated by a single, established player, requiring a disruptive strategy to capture market share quickly.
Solution: Bright Ideas developed a highly targeted go-to-market plan. We focused on a niche but valuable segment: travellers heading to high-data-cost countries, offering them superior value. An aggressive retail strategy was deployed, establishing highly visible airport kiosks at international departure gates and partnering with key currency conversion hubs to intercept customers at the point of planning.
Outcome: The challenger brand successfully disrupted the monopoly, capturing an impressive 20% market share within its first year of operations.
Case Study 4: Driving Growth for a Niche News Channel
Case Study 3: Disrupting a Monopoly in Travel Telecom
Case Study 3: Disrupting a Monopoly in Travel Telecom
Client: A small player in the competitive TV news media landscape.
Problem: The channel struggled with limited resources and needed a clear, actionable strategy to drive business growth and establish relevance.
Solution: Our fractional CMO implemented a two-pronged strategy. First, we productised their reporting strength, offering aggregated stringer services for specific political and city beats to larger news outlets, creating a new B2B revenue stream. Simultaneously, we launched a dedicated, promoted YouTube channel to build a direct-to-viewer relationship and establish editorial credibility.
Outcome: The strategy was a resounding success, attracting over 100,000 YouTube subscribers in the first quarter and securing retainers from major news channels for their reporting services.